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- The October Issue
The October Issue
A monthly curation of my favorite finds

I’m trying out a new format for this week’s newsletter as I’m slowly transitioning my newsletter (more on that to come next week).
For this issue, I thought it would be fun to curate my favorite finds from the last month —products, clothes, media, and more.
Enjoy!
—Alexa
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Media

Former child star Alyson Stoner’s memoir, in which she dives into her life in the limelight.

Gossip Girl, but make it at a New England Boarding School

The story of how Whitney Wolfe created Bumble

The hottest (and probably most culturally relevant) show on television at the moment
Products

Brick (Notable mention: StayFocused for the browser)

This Coach bag
@_laurenmoseleyy The first magazine of what will probably become a very extensive collection 🤭 #voguemagazine #voguecollection #vogueoctober2025 #raye #fyp
Vogue’s collector's edition notebooks that came with the October issue (love this from a brand perspective!)
Visual Interest

Fun fact: this piece of art is made out of FIBERGLASS!

The Chinese Room (Observatory Bar) in the Smith Tower in Seattle. Legend has it that the last Empress of China furnished the Chinese Room as a gift to L.C. Smith.

Saw this car on a walk and immediately became obsessed
ICYMI
Apple officially announced it is going to be the US streaming partner for F1 starting next season. I wrote about how F1: The Movie was the content marketing piece to seal the deal.
The next wave of content creation will center on “entrepreneurial journalism,” creator-led storytelling, and editorial brand media. Read about the “smartfluencers.”
How long will the subscription model last as companies continue to raise their prices without adding any additional value? Read why we’re in the Great SaaS Stagnation.
What’s Trending
The most-talked-about topics this week
If you’re seeing this, you’re in Group 7 (all the cool kids are in Group 7)
Thieves pulled off a Louvre heist in 10 minutes—while it was open. The Oceans would be proud.
Finance company Ramp brought in Kevin from The Office for a viral B2B marketing campaign. 10/10 no notes.


